Presents a review of research findings on exposure to sexually explicit materials (SEM), using 2 mainstream social psychological theories of attitude change: the Elaboration Likelihood Model (R. E. Petty and J. T. Cacioppo, 1986), and the Heuristic-Systematic Model (S. Chaiken et al, 1989). The review covers 16 analyses of SEM research (published 1967-1990) in various media. Repeated exposure to SEM tends to make the types of behavior, beliefs, and attitudes that are depicted more accepted. Individuals predisposed to adversarial sexual beliefs and behavior are reinforced by SEM depicting these conditions. Yet, there is no evidence that shows mere exposure to SEM is sufficient to produce sustained attitude change (i.e., inappropriate behavior and attitudes about sexuality and toward women).