Examined attitudinal effects of, and evaluative and cognitive responses to, 3 types of sexually explicit scenes: egalitarian, sexist, and sexually aggressive. Based on the Elaboration Likelihood Model of persuasion (R. Petty and J. Cacioppo, 1986), 2 experiments were conducted. Exp 1 identified portrayals that differed in the extent of sexism and sexual aggression. These stimulus materials were used in Exp 2 to measure attitude change. It was hypothesized that 3 types of scenes should have different effects on attitudes relevant to sexual equality and sexual aggression. In Exp 1, 20 male college students rated characteristics of each scene according to degree of physical force the male used against the female. In Exp 2, 115 undergraduate males were assigned to a control group or viewed scenes representative of 1 of the 3 categories, and completed evaluative ratings, thought-listing tasks, and measures of sexual attitudes and beliefs. Type of scene viewed had no effect on attitudes, but Subjects' evaluative and cognitive reactions were most negative following sexually aggressive scenes and most positive following egalitarian scenes.